One Platform for Every Hiring Calendar
How BuddyIns Scales Enrollment on Uniblox
BuddyIns needed a repeatable way to bring life insurance with long-term care benefits to a national in-home care franchise with hundreds of locations and thousands of caregivers. With Uniblox Enroll, BuddyIns supports participating offices throughout the year, combining self-service and agent-assisted enrollment on one platform.
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“Franchise networks don’t enroll on one calendar. Every office hires on its own schedule. Uniblox gave us a platform that keeps enrollment open every day, through whichever channel each office prefers, so we can bring Life + LTC protection to franchise and association markets at scale.”

Marc Glickman, FSA, CLTC
CEO & Founder, BuddyIns
Challenges
BuddyIns administers a program that gives eligible caregivers access to whole life insurance with long-term care benefits. Each franchise office hires on its own schedule and chooses how to support enrollment, so BuddyIns needed Uniblox Enroll to support all of them without asking any office to change how it operates.
Employees had to be able to apply on their own or with an agent, spousal coverage had to stay tied to the employee’s election, and carrier reporting had to keep pace with enrollment running continuously, not on a fixed annual window.
Solution
With Uniblox Enroll, BuddyIns supports different enrollment methods within a shared program. Uniblox configured the carrier’s case-specific eligibility, coverage, pricing, and underwriting requirements into the enrollment journey.
Flexible Enrollment Across Offices
Employees can complete their own applications, or an agent can enroll them directly, including from an uploaded census of new hires. Both channels run through the same underwriting engine.
Coverage That Adjusts Automatically
Spousal coverage follows the carrier’s rules for eligibility, limits, and its relationship to the employee’s election. When employee coverage changes, the platform recalculates the spouse’s available options and applies the required increments, so amounts align with the carrier’s rate tables, without anyone having to step in.
Product Stacking for Additional Coverage
The platform also supports stacking. An employee adding a second coverage election doesn’t start over, the system carries forward what they’ve already entered and keeps their existing coverage intact. That capability was added as the program grew, without disrupting enrollment that was already live.
Payment Integration Through Existing Partners
As a franchisee-based program, this group needed ACH enabled. With multiple payment partners already available on the platform, that was a turnkey solution, turned on in a matter of minutes. Nobody had to build anything new.
Ongoing Administration and Carrier Reporting
The program runs enrollment continuously while staying aligned to the carrier’s own eligibility and effective-date rules. Scheduled files to the carrier include new coverage, changes, and terminations, and BuddyIns manages cancellations and enrollment-agent access directly in the admin portal. Adding a named Estate as a beneficiary option was a simple toggle to add to the build.
Results
The full build, implementation, carrier QA, and go-live were completed in under two weeks. BuddyIns launched a program that supports independent hiring calendars and both enrollment channels (open and perpetual), with the carrier’s requirements built into the application and reporting workflows.
Uniblox’s configuration-driven approach brought complex carrier requirements into production quickly and gives BuddyIns a shared platform for expanding the program to additional offices. Enrollment, underwriting, and recurring carrier reporting continue to run together as the program evolves, providing a repeatable model for other franchise and multi-employer networks.
The franchise keeps enrolling, year-round, without anyone redoing the build for a new office, a new hiring wave, or a new payment requirement. For BuddyIns, it means bringing this kind of coverage to the next franchise network, or the next group of employers, on the same platform.
About

BuddyIns specializes in long-term care insurance education and distribution, helping employers, associations, and insurance professionals bring LTC and Life + LTC coverage to their communities.
Learn more →Uniblox helps carriers and distribution partners launch and manage complex group and voluntary insurance programs. Its AI-powered, configuration-driven platform brings enrollment, underwriting rules, and carrier reporting together, supporting implementation and ongoing administration on the same platform.
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